Mike is a former boss of mine and not your typical hero. To me, he embodies the personal application of the StoryBrand concept. He believes he is merely a guide to help the hero (those who work under him) achieve success. In fact, he celebrates when individuals on his team succeed and “move up the ladder”, even if that means they leave his organization or department.

If you are familiar with Donald Miller’s StoryBrand framework, then you already know that a foundational shift in how an [organization] views itself can have a transforming effect on its success. Most [companies] act as if they are the hero to save the day for their [customer]. In some form or another, it sounds like, “Look at us. Follow us. Aren’t we great? Blah blah blah.”) Yet, our [customer (or listener)] is actually the hero. It’s been shown that we will be much more effective if we act as the guide to help the hero – our [listener] – achieve success. And, consequently, the [listener] will love our brand more than ever. (Click here to learn more about StoryBrand)

Roy London: Actor, writer, teacher and coach. If you watch the Academy Awards, you’ve heard his name. Brad Pitt, Sharon Stone, Forrest Whitaker, Jeff Goldblum, Geena Davis and dozens of other actors have spoken about his coaching’s impact on their careers. At one ...

Psalm 37:23 says, “The Lord directs the steps of the Godly. He delights in every detail of their lives.” It’s amazing to look back on your life to see how God used every single detail to lead you to where you are now. Even those details that didn’t seem ...

I want to help you break down the largest barrier between you and your next (or first) on-air radio job. I’m Mike Couchman, Program Director for JOY FM & BOOST RADIO (based in St. Louis). Our two brands just finished national searches for two key positions. Well over ...

Radio stations need to focus efforts on finding ways to increase their audience, connect with those who already listen, attract donors and advertisers. But, don’t forget about your team, like creatives. Think about the best ways you can support creatives so they’re ...

As much as this may have upset some air talents, PDs, and General Managers over the years, one of my main recommendations for CCM stations is “Don’t pray on the air.” If that seems overly harsh or restrictive to you, let me explain what I mean. Prayerful THOUGHT ...

If you’re like me you really love practical, quick to implement, easily scalable digital technology that directly helps the bottom line of our ministries! There are countless and growing ways to reach out to your mid/major donors. But just like you, your donors have ...

I’d like to introduce, or possibly reintroduce you, to Christian CHR. CHR = Contemporary Hit Radio. Essentially, Christian Top 40. Longtime Christian radio pro’s have watched the format ebb, flow, and almost die. I wouldn’t be surprised if you thought it was dead! ...

When a new song or album show up for radio stations to play that’s not the beginning of the story. That’s actually a few chapters into the journey. Here’s a behind-the-scenes look into the heart of Artist Management, and really servant leadership principles that ...

If you’ve worked with me or read any significant amount of my stuff, you know that a lot of what I coach comes from the acting world. Although he only lived to be 50 years old, Roy London has had a heavy influence on a ton of people. A fine actor himself, over the last ...