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CCM Radio PerspectivesBy Amanda HildabrandMD & MORNINGS, WCSG/Grand Rapids |
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November 8, 2019
Hug & Feed: A Quick & Easy Holiday Survival GuideAt this writing, we are three weeks from Thanksgiving. Many of us programmers are taking fewer label calls, slowing down on our adds, and getting ready to go all-out with Christmas programming as soon as the wobbly cranberry sauce leftovers make their way into the fridge...only to be discovered again when we do our annual "get the junk food out of the house" purge in time for New Year's resolutions.
I have never felt like I've gotten it right with Christmas programming. When I was a PD, I always felt like I was playing the wrong music or didn't have enough imaging-or had too much syrupy content. Now that I'm an MD, I know that no matter what music I pick, someone will offer a reason why it's wrong. It's too 'Christian' or not 'Christian' enough. Or there's too much or too little of it. For years, this season has felt exhausting at work, which bleeds into being exhausted at home. Which makes me want to just get through the season so we can go back to normal.
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November 1, 2019
2020 - The Dawn Of A New DecadeAndrew Peterson wrote these lyrics in his song, "You'll Find Your Way:" Hold on to the hope that's taken a hold of you And you'll find your way. Keep to the old roads. A new decade is almost here. Wow. It's kind of shocking to think about. New possibilities, new ...
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October 25, 2019
The George Costanza Guide To Personality Radio
Seinfeld reruns never get old. They are classics and rich with lessons in character development, show preparation and story structure for radio personalities and programmers. And good old George Costanza. Seinfeld's best friend is one of the most memorable and popular ...
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October 18, 2019
What To Say When You Have Nothing To SayYou're alone in the studio with a microphone and a show to do. The end of your show feels like it's 50 years away, because it's one of those days where you really don't have much to share. Maybe you haven't been out living life, maybe your brain's neurons aren't firing ...
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October 11, 2019
The Zone Of Mediocrity
Radio personalities are either making an impact, or not. They're either true personalities or just announcers. There's nothing in between. But there's a problem. Almost all human beings want to be loved and accepted. And we want to be special. Nobody wants to be ...
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You don't have to look far to see our culture has a crisis of disconnection. We are faux-connected to thousands of other people via our computers and phones. The problem with this is it's not the same as real-life connection. And it's a soul-crushing addiction. "The ...
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September 27, 2019
When Ratings DON'T MatterAhhh Nielsen ratings. For many of us, the cause of sleepless nights, stress, and-dare I say, joy? Many in our format have placed ratings growth and success at the top of our priorities. At a commercial station, how could you not? Or even at non-commercials who ...
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September 20, 2019
When 'Here' Is Exactly Where We, Or Our Listeners, Don't Want To Be"Oh, there ain't no rest for the wicked. Money don't grow on trees I got bills to pay I got mouths to feed There ain't nothing in this world for free I know I can't slow down I can't hold back Though you know I wish I could..." I heard those lyrics LOUD in ...
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September 13, 2019
What A Fan Fight At A Football Game Has To Do With You
On Sunday, December 2nd, 2018, two fans got into a fight in the stands of a Pittsburgh Steelers game. One guy said something. The guy he said it to tellingly removed his cap, then head-butted the first guy. Guy #1's girlfriend and several other fans got involved. Not ...
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September 6, 2019
No 2019 Momentum! Now What?What's Dorian's favorite song? "Rock You Like a Hurricane," of course! (Hit "fake laugh" Hot Key here.) I'll stop right there. Sometimes you have to (attempt to) laugh to deal with the pain. (You should hear my family at funerals. It's dark comedy gold.) Hurricane ...
