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October 26, 2018
5 Ways To Celebrate New MusicWhen adding a new hit song to the playlist - wait, it is a hit, right? If it's not, don't add it - consider how it can become a programming weapon as quickly as possible. There's nothing that drives most listeners away faster than an unfamiliar song.
And perhaps even more important, if there's a format competitor, is how can your station can win association to gain credit for that new hit? Yet many Contemporary Christian stations seem to bury the songs. If you're going to play it, doesn't it make sense to celebrate new music?
Often, programmers tip-toe into new music. We put new songs in categories that play infrequently, or just in certain time slots. They reason that new songs are unfamiliar, and unfamiliar songs test poorly compared to established hits.
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October 19, 2018
Want To Get Great? Get A CoachGM to PD: "What happens if we invest in developing our air talent and then they leave?" PD to GM: "What happens if we don't, and they stay? Christian radio is now in that blessed season between summer and Christmas known as "Fundraising." This holiday also includes ...
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October 12, 2018
Back To The Christian Radio Future!To quote the Byrds (Okay, and the book of Ecclesiastes): "To everything (turn, turn turn), there is a season (turn, turn, turn)." Depending on who your radio station is targeting, you may have noticed something a little strange happening over the past year or two. ...
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October 5, 2018
Breaking The MoldOne of the great things about radio is unpredictability. That's the key that keeps listeners coming back for more. If you are hosting a show and you feel you are doing the same thing day after day, how about mixing it up? Add in some new elements, fresh ...
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September 28, 2018
Sweat the DetailsYou read that right. Do sweat the details. No offense to the person who coined the phrase with "don't" at the front. Think about the most remarkable things you've ever seen or been part of. People often say "the attention to detail is amazing!" Remember Bob Ross of PBS ...
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September 21, 2018
How To Shake Hands On The Air
When you think about it, many air personalities are rude. Some radio stations are, too. We put some much time and effort into brevity. We rush into content to get off to a quick start. And when we reach a high point, we suddenly bail on the break. Those are important ...
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September 14, 2018
What Your Show Sounds Like In 2028Dream with me for a moment. The year is 2028. And radio DJs aren't just on the radio anymore. And ideally, your DJs aren't just on the radio anymore. Truth be told though, DJs don't even exist anymore in 2028. There are no discs to jockey. Shockingly, they don't even ...
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September 7, 2018
A List Of Reasons To Not Use Lists On The Air
A popular tool for online publishers to attract clicks is creating lists. You see them everywhere: The Top 14 Ways to Organize Your Life or The 10 Fastest Ways To Get A Raise This Month! Lists work online because they're concise, easy to scan, focused and helpful. It's ...
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August 31, 2018
The Wonder Of A Great ConversationI'm told that when asked the definition of "God," Albert Einstein replied it was a sense of wonder. Funny enough, this is also the definition of a great interview. Really! I've talked to a lot of guests over 35 years, and while I think it's almost universally understood ...
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August 24, 2018
7 Questions For Highly Effective ProgrammersDon't know about you, but I've been inspired by the recent CCM "Perspectives" here on All Access. Mike Couchman challenged us to change our radio game by killing all the radio clichés and then Amanda Hildabrand sent us running for the proverbial programming ...
