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CCM Radio PerspectivesBy Paul GoldsmithPrincipal at Goldsmith Media Group |
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April 3, 2020
Clarity in a CrisisEvery crisis is clarifying.
Many people rise to the occasion and immediately look for a way to help and, unfortunately, others look to exploit it for their own gain.
During the response to COVID-19, it’s also been clarifying to learn what businesses the government identify as “essential.” Fortunately for us, radio is deemed essential. However, it is Christian radio that, I’d argue, is even more than essential. It’s uniquely suited to respond to this pandemic.
Before sharing the uniqueness of Christian radio in this crisis, allow me to clarify what Christian radio is not here to do:
- Christian radio is not here to inform. We have the internet, television, and news/talk radio for that. How much more information do we really need anyway?
- It’s not here to merely entertain. We are flooded with an endless supply of in-home entertainment to stream. Whether it’s Tiger King last month or the highly-anticipated ESPN Michael Jordan documentary mini-series coming out later this month, there are no shortage of options to entertain or distract us for a while.
- It’s also not uniquely suited to play positive music. There are thousands of streams on Spotify, Apple Music, and beyond that do just that. And you can even skip the songs you don’t like.
Christian radio is uniquely positioned to share the love of Christ in a personal way. That’s what people need most right now. They need to know they are not alone. They need to know there is a God who loves them and see His people respond to this crisis in love. Rather than explain “God is in control,” to lament with those who are suffering.
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February 21, 2020
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February 7, 2020
Your NAME Should Be Your Brand
It seems like every year, the descriptors for stations in our format get more shopworn and stale. And there’s a simple reason for it: in most instances, they’re just your aspirations – how you want to be thought of – rather than who and what you are in the mind of ...
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January 31, 2020
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