As much as this may have upset some air talents, PDs, and General Managers over the years, one of my main recommendations for CCM stations is “Don’t pray on the air.”

If that seems overly harsh or restrictive to you, let me explain what I mean. Prayerful THOUGHT is always welcome, but remember that to a new listener, someone bursting into full-blown official 'prayer language' on the air lives up to their worst expectations of what this format will sound like.

Be clear that I WOULD NEVER WANT US NOT TO RADIATE OUR FAITH. It’s just the shape that it takes verbally that concerns me. Formality is a line drawn in the sand. It’s not welcoming. You ARE a ministry, but you are NOT a church. You’re a radio station. Radio is about building an audience.

We want to be friend to friend, not preacher to congregation.

If you’re like me you really love practical, quick to implement, easily scalable digital technology that directly helps the bottom line of our ministries! There are countless and growing ways to reach out to your mid/major donors. But just like you, your donors have ...

I’d like to introduce, or possibly reintroduce you, to Christian CHR. CHR = Contemporary Hit Radio. Essentially, Christian Top 40. Longtime Christian radio pro’s have watched the format ebb, flow, and almost die. I wouldn’t be surprised if you thought it was dead! ...

When a new song or album show up for radio stations to play that’s not the beginning of the story. That’s actually a few chapters into the journey. Here’s a behind-the-scenes look into the heart of Artist Management, and really servant leadership principles that ...

If you’ve worked with me or read any significant amount of my stuff, you know that a lot of what I coach comes from the acting world. Although he only lived to be 50 years old, Roy London has had a heavy influence on a ton of people. A fine actor himself, over the last ...

"Indifference, to me, is the epitome of evil. The opposite of love is not hate, it’s indifference. The opposite of art is not ugliness, it’s indifference. The opposite of faith is not heresy, it’s indifference. And the opposite of life is not death, it’s ...

For most radio stations, it overwhelmingly comes down to community impact and hitting home runs for Jesus! For a powerful exercise with your team try this. Listen to a sample of your station’s best work.  In some cases it may take you hours of audio to come up with ...

Going LIVE on Facebook has become one of the most popular ways to get the word out on social media. LIVE video can help your radio station connect with a larger audience faster. Before going live on any social media platform, you should research topics that your audience ...

The words we see listeners repeat most often in research of the CCM format are “Positive” and “Uplifting.” These two words STAND for something that’s dear to our listeners, who are tired of Politics, and weary from months and months of the worst pandemic in a ...

As a leader, you’ve experienced gaps. We all have – those gaps between what our expectations are and what reality is, like the time when a team member was upset that he had not been consulted about a logo redesign. Even though his role in the organization had ...