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November 12, 2019
Content (Siriusly)It's ironic; in their early business plan Sirius and XM pitched everything on one toss: a zillion channels of music and talk show fulfillment. Circa 2000 their very early vision seemed to go something like this, "If we offer scores of channels, listeners will never leave!" Radio research mavens knew better, if for no other reason than volumes of ratings and perceptual studies verified the Pareto Rule applied to Radio: 20% of a station's weekly Cume (sampling) produces 65-70% of that station's time-spent-listening.
Along the way it occurred to someone that perhaps the reason that so many millions of Americans continued to prefer and remain loyal to Radio is because real personalities accompany format listeners' favorite stations, music or talk. It's worth noting that somewhere around 2001, by request, our colleague Alan Mason went to New York, and was asked to offer some views on their Satellite Service business model. At that time Sirius and XM were competitors under separate identity. On his return it was interesting to hear Alan's take.
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November 5, 2019
5 Things You Can Do Today To Be A Content Superhero - Chapter TwoConsumers' media consumption has changed and we want to give you tools on how you can adapt and thrive in this new world. Welcome to Chapter Two of a five-part series called Content Superhero. We introduced the Content Superhero series a couple of years ago in ...
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October 29, 2019
The Difference Between On-Air And Real-Life Conversations
Imagine you are at a restaurant with some of your best friends. You are laughing, swapping stories and discussing your interests. Now imagine the people in the next booth are eavesdropping and it is your job to prevent them from leaving because they are so ...
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October 22, 2019
Maximizing Traditional AssetsAs the radio industry seeks to extend its brands to create non-traditional revenue, talent, both seasoned and new, need to understand that they are in the sales business too. While we as an industry try to determine the best way to monetize digital & social assets, ...
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October 15, 2019
WHEN BIG STARS ARE NOT SO BIG
How much entertainment news are you airing? We are advising clients to consider pumping the brakes on that content. Showbiz gossip was once an "A" benchmark for most shows but too many B-list names and too many entertainment channels have resulted in less common ...
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October 8, 2019
Format Challenges/NAB Week
There was no place more fitting than Dallas for an NAB; especially in this competitive moment with a lot on the line for someone charged with their station's success (meaning any market where two or three companies compete). Radio holds their programmers responsible ...
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October 1, 2019
5 Things You Can Do Today To Be A Content Superhero™ - Part OneWe've been measuring listener behavior to content, moment-by-moment for nearly a quarter of a century. Our methodology has changed from an auditorium environment to now mostly online measurement, but one thing remains the same--consumers are not afraid to tell us ...
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September 24, 2019
Keep Calm And Trust.... YourselfI just read the results of the Jacobs Media and Don Anthony study in Radio Ink which revealed that only 19% of all talent believe that they get support from upper management. Only 14% believe they get support from corporate. Radio Ink attributed those statistics, in ...
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September 17, 2019
In-Car Listening Is Under Attack!
Is your show the reason listeners clock in late to work, miss appointments, or sit in parked cars? My wife, JoAnn, regularly sits in her car in our garage to hear the end of her favorite NPR feature. Radio is the undisputed king of in-car listening. Do you know that ...
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September 10, 2019
A Typical Talent Today Is ...
If I ask you to imagine James Bond, you might visualize Daniel Craig. But when he was first cast, there was controversy. A "Blonde Bond?" Inconceivable! But once we saw the film, Craig quickly busted down that boundary. You might picture Sean Connery as James Bond, but ...
