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March 31, 2020
Coronavirus (COVID-19) Ten Point PlanKnow that the way you react to this time in history is something that you will be remembered for, for a very long time. So, if you choose to fan the flames of fear, you will be remembered for that. If you choose to be a source of helpful information and provide encouragement and companionship you will be remembered for that.
Radio stations will see unprecedented listening growth, both Cumulative and TSL. More so than most any time in history. At-home listening will skyrocket. This will be prolonged for weeks and months to come.
This is a great opportunity to put a plan together for your business partners to inform them of this projected, dramatic increase in your station’s cume and TSL. They need to be invited to share in this opportunity to reinforce and even strengthen their brand in this time of adversity. So, when listeners begin to circulate in mass numbers your business partner’s brand will be top-of-mind. This will be a great service for them.
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March 31, 2020
Your DRIVE-TIME listeners are staying home...
During this frustrating period of quarantine, people can’t physically engage with friends and family. Loyal listeners build authentic relationships with their favorite personalities, and rely on that companionship and entertainment during their morning and afternoon ...
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March 31, 2020
19 COVID-19 TopicsBig, global ideas are an important part of radio’s response to the CORONOVIRUS (COVID-19) pandemic but so are individual ideas you can use on the air today. Below are some ideas to help you get your thought-process going. Your Mayor with your local update Your ...
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March 31, 2020
The Time Is NowWhile the universe continues to force us to be in time out, I think the biggest question or concern we all have is “What’s next for us?” Perhaps we should take a step back, realize what we can’t control and focus on what is happening now. With 20 plus years in the ...
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March 24, 2020
COVID-19 Imaging
___________ We’re there with your family and friends 24/7 during this time of separation. We’ve got you! So, stay calm, stay safe and stay home. We’re stronger together than we could ever be apart.__________. ___________ We’re spending time in thousands of homes, ...
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March 24, 2020
Go Forth And Create!
For the last week, I have been excited by all the creative content and also overwhelmed by possibility. I have two different thoughts that are at odds with each other and each of us has to find the right balance for us. On the one hand -- Go forth and create. This is an ...
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March 24, 2020
THE UPSIDE IN THESE DOWN TIMES
I already miss watching the Lakers and the Dodgers. I miss casually walking into a store to get what I need. It’s odd not to be able to go to a doctor for routine appointments. My wife, JoAnn, is teaching her students from home over Zoom. I’m doing video workshops in ...
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March 24, 2020
Listen to Your Stream!It’s a no brainer! All Program Directors should be listening to their stream on a regular basis. Especially now that the world is working from home due to the COVID-19 pandemic. Everyone is looking for quality entertainment. If you don’t have time, find someone to ...
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March 17, 2020
Life Changed Forever on 3/11Remember the phrase “Life changed forever on 9/11”? Life just changed more drastically on 3/11 Perception is Reality This is serious. Doesn’t matter if we think the reaction is overblown. Perception is always reality. Look no further than the public panic ...
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March 17, 2020
Coronavirus 411
This is definitely what the entire world is talking about. So it’s not a question of whether to talk about it, but how your show can do it, on brand. Below are a multitude of ideas from all different angles to get you thinking about what could work for you. (And please ...
