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November 13, 2019
CPR Promotional Check-Up - Nov 13, 2019The Stuff That You Don't Get With Most Contests
When Mix in Boise did the Fugitive, over a three and a half week period they pulled 1.4 million hits on their site.
Oldies in Peterborough is a different market, different format, but they showed view growth with their Fug. In September 2016 they had 8.753 views and 12 months later they had 20,568.
High School Takeovers
When Dan Mason Jr. finally arrived in Boston to become PD at AMP in Boston, they had been jockless for two months and his description of their sound cannot be reprinted but take "paint drying" and multiply by 1000. We conferred and he started having the night show done by a different high school cheerleading squad every night. The whole shift. And...we pinged some meters because when you do these things, you WILL get every human in the school listening.
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November 12, 2019
CPR Promotional Check-Up - Nov 12, 2019Credit Card Roulette It's fun and people love to do it to wrap up an evening out with friends, but we're in show biz. We can do better than handing the server four cards and having him/her pick one. Get a prize wheel (I'm sure there's one in storage) and stick the ...
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November 11, 2019
CPR Promotional Check-Up - Nov 11, 2019Drones We're in a season where we're going to be dashing. Football contest dashing. Dashing through corn mazes. Breast Cancer walks and runs. Monster Dashes (costumed footraces for kids). Cat Thomas with Entercom is the King of Drones. In the 1980's he was the King of ...
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November 8, 2019
CPR Promotional Check-Up - Nov 8, 2019She Squad One of the stations did Kick Ass Chick Of The Week as a mid-day promotion to honor their female audience members that kick ass in life. A station-to-remain-nameless is going to do a "Girls Rule" version of that as "She Squad". Tell us about yourself or ...
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November 7, 2019
CPR Promotional Check-Up - Nov 7, 2019Turkey Bowling Jay Kruz at Hubbard in Cincy has bowled many a turkey and has garnered more TV coverage from it than most stations get in a lifetime. He offers this sage advice: We use an ice rink, so the turkeys slide... don't do it on a street since they're not ...
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November 6, 2019
CPR Promotional Check-Up - Nov 6, 2019Fakeations Houston did this as Spring Fake. 'QYK in Tampa found a videographer that will travel with you on your trip and shoot the whole thing. The next step...backwards...would be to have him/her use stock footage to create video of a trip that you never went on. ...
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November 5, 2019
CPR Promotional Check-Up - Nov 5, 2019For Our Well-Coifed Friends, The Sales Staff Copy dem on dese. Little Green Dress Party Is to too soon to sell a St. Patty's event? Hell no. And don't forget a Little Red Dress event in December. Fill The Tree Reynolds and other companies that pay for ...
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November 4, 2019
CPR Promotional Check-Up - Nov 4, 2019The First Three Weeks Of January It's normally a giant vast hole of nothingness for a lot of stations. So if you actually HAD something to come out of New Years with, and you could make money off it, you'd be in the upper 2% of all stations. A great event that you ...
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November 1, 2019
CPR Promotional Check-Up - Nov 1, 201930 Million Social Media Hits The Q-105/Tampa cover photo of the beach IS outstanding and you really want to stick around until the person struts by in the background. But to clarify, the item that got the gazillion hits was this event at a race track in Washington ...
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October 31, 2019
CPR Promotional Check-Up - Oct 31, 2019Boo!!! Just went into town. Girl at the gas station was in costume. Bank had cobwebs and spiders on the counter. Lobby at the bank all decorated. And yet, an amazing number of stupid people in Radio operate in a parallel universe. To listen to them this morning, it ...
