Unsold ad inventory buyers/brokers?

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Unsold ad inventory buyers/brokers?

Post by clickradio » Wed Dec 15, 2010 8:34 pm

Would anyone have suggestions on reputable media buyers/brokers or ad agencies to sell unsold national ad inventory. (And yes, I do have unsold national inventory!)
Currently not interested running Per Inquiry or Per Action campaigns.

Any leads or suggestions appreciated! Thanks & Happy Holidays!

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Joined: Tue Dec 07, 2010 2:22 pm

Re: Unsold ad inventory buyers/brokers?

Post by mlbarbee » Tue Jan 25, 2011 10:43 am

Have you looked into Gabriel Media? http://www.gabrielmedia.net We specialize in holding open houses for radio and TV stations. We use a telemarketing company to make about 10,000 calls in your market to set 300 appointments which we hand to your sales people. They don't have to do that work. We do it for you. After three days of presentations we sell between 10% and 15% of your annual revenue in LOCAL DIRECT business - all ANNUAL CONTRACTS. Its the most profitable thing to do with unsold inventory. There is no need to give it away to brokers or per inquiry companies when your AE's can be profitable. Let's talk.

Montressa Barbee
Senior Marketing Manager
Gabriel Media

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Joined: Tue Jan 12, 2010 10:09 am

Re: Unsold ad inventory buyers/brokers?

Post by dhsevdoug » Wed Aug 17, 2011 2:08 pm

Try Strategic Media, Josh Nock, josh@strategicmediainc.com. He'll place place business on your station if the rate is low enough.

Also, if you need contact for avertisers who buy block programming, let me know:

Good Luck

Doug Hall

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Re: Unsold ad inventory buyers/brokers?

Post by dsgordon » Thu Apr 05, 2012 11:47 am

How about running playing more music? Works for me and our TSL went up then the ratings went up they our cost per spot went up. Is it really worth wholesaling your product to these low budget/slow pay spot buyers? My station and listeners are worth more than $10 per spot. Just my 2 cents

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Re: Unsold ad inventory buyers/brokers?

Post by faris » Thu Jan 09, 2014 3:06 am

Any recommendations for or experiences with other groups?

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Joined: Fri Jan 10, 2014 8:18 am

Re: Unsold ad inventory buyers/brokers?

Post by tammytharp » Fri Jan 10, 2014 9:48 am

For advertising needs, I highly recommend 2 Lights Media out of Westbrook Maine. Their team is highly qualified to place any radio media, very experienced staff.


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Re: Unsold ad inventory buyers/brokers?

Post by next780 » Tue Jan 24, 2017 2:20 am

There are also special services for such sales) I can not remember exactly how to find them. Here, already advised. Good luck!

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