With nearly 2 billion people using Facebook every day – it’s getting even harder to generate decent growth in the space.

But, if you become a student – constantly studying audience signals and what type of branded content aligns with their expectations – you’ll always stay one step ahead of most.

It starts with understanding the algorithm and not falling for the theories and myths that float around.

And there is no better learning source for you than Facebook itself.

How The Facebook Algorithm Works In 2021:

Per Facebook: “Algorithm works by taking all the posts in a user’s network and ranking them based on what that user is most likely to engage with.”

As you may already know, Facebook and Instagram’s goal with News Feed is to prioritize content you see from the friends, Groups and Pages you follow by the signals you give the algorithm. Meaning when we like, comment or share someone’s content – we send the ...

Social media is much more than realized. It enables us to: Consistently reestablish our commitment to community & connection. Bring people together; helping folks feel a belonging. Acknowledge everyone by their name. Create cool ‘holy crap’ moments; reminding ...

There can be a lot of talk in the social space from algorithms, the code that dictates what we see in our News Feeds, to the quality or quantity of posts debate. But rarely do I hear people talk about one of the more important tactics actually developing memorable ...

People are viewing multiple screens and toggling social platforms at lightning speed. And with so much scrolling, posting, swiping, tweeting, liking, sharing, downloading, snapping, it's critical to understand what the audience is doing every 60 seconds as we work to ...

Brand loyalty no longer means exclusivity. But the good news is: It still exists. Notice below in a study commissioned by Wavemaker, 4 in 10 stick with a brand if they think highly of it. Yet also look at the 90% who feel they can be more choosey because there are ...

What’s great about the social media space is we can reset & refine our current approach all the time as we identify high impact tactics that take the least amount of effort; all the while amplifying awareness and distinction. But in order to build intense loyalty and ...

At least twice a week, I host rooms on Clubhouse, the emerging audio-only app. We talk a lot about social media – I also talk with influencers and decision makers in the audio space, in general. The topic this past Monday night, “Social Media Rules of ...

Clubhouse, the latest social media app that’s audio-only, is where we can have live *voice* interaction in real time. And while it’s currently invite & iPhone only – find someone who can send you an invite, get your talent on the app and/or find someone to help ...

As many of us know, audio is a very special medium. And, here comes Clubhouse, a voice-only, “drop-in or join in on audio conversations” app. What makes this app even more fantastic: no camera! We don’t have to worry about what we look like! I was able to join ...