-
March 24, 2020
Social Media Usage Is Hitting Record Levels Due To COVID-19What we’re going through is not natural.
We’re built for human interaction. People long for conversation. So the next best place for connectivity is on social platforms.
And while people want to hear from brands they know and trust – it doesn’t mean they will instinctively turn to us. Their day-to-day has been disrupted – we may be the last thing they are thinking about.
So how do we get ahead of distraction and potential listening behavior shifts?
One way to play offense is to be more memorable in the social space – leading with empathy.
It starts with the following five steps.
Calm Anxiety
Make it a priority to share positive stories and uplift the audience. Focus their thoughts on calming habits – share their calming habits. (This could also turn into something really funny with edgier brands.)
Read full article » Comment on this article -
March 10, 2020
Infographic: What Happens In An Internet Minute 2020People are viewing multiple screens and toggling social platforms at lightning speed. And with everyone scrolling, posting, swiping, tweeting, liking, sharing, downloading, snapping, etc..., it's critical we understand in part what the audience is doing every 60 seconds ...
-
Snapchat recently commissioned a study on Gen Z with Cassandra to learn how this younger generation thinks of innovation and their relationship with brands. And the best part of this report is we don’t need to waste a ton of time or effort reinventing the ...
-
February 25, 2020
Why The Fastest-Growing Companies Rely On Social MediaThe latest annual report by The Center for Marketing Research, University of Massachusetts, Dartmouth, uncovers how social media continues to be increasingly important to business success. 9 in 10 interviewed say social media (when done right) is the conduit to creating ...
-
February 18, 2020
Focus: What Exactly Are People Getting From You On Social MediaInstagram has over one billion users, and they follow a ton of brands. The Instagram Data Team also notes people are opening the app over 30 to 40 times every single day. That's a ton of opportunity to be seen *or* get lost in the sea of sameness. The following are ...
-
February 11, 2020
Be Flawsome - Flawed + Awesome - And Other Lessons LearnedNine years ago this week, “Merge” here on All Access launched. It was 2011, and All Access President/Publisher, Joel Denver, was the one with the foresight to know a column on the emerging social media space would be something of value. Here is a screen shot from the ...
-
February 4, 2020
Social Media: Place A Greater Focus On Being UsefulFacebook turned 16 this week. Later this year, Twitter will turn 14 (Mar. 2006), Instagram turns 10 (Oct. 2010) and Snapchat will turn 9 (Sept. 2011). No doubt social media has turned our moments that matter into shared experiences, as well as offering brands the ...
-
January 21, 2020
Social Media Can Help Better Align With Your Next JobIn every industry - disruption and downsizing is happening perhaps faster than we've ever watched play out. And when we're the one whose "turn" it is to face downsizing (and I've had a couple of those "turns"), let's make sure we're using social in a way that ...
-
January 14, 2020
Don't Risk Being Throttled Out Of Social Media News FeedsIt was another reminder last week of how consumers are becoming more and more selective with their time spent on social media (and how it affects your relevancy in the social space) while listening to a few interviews during the Consumer Electronics Show (CES) in Las ...
-
January 7, 2020
2020: An Amplified Battle For RetentionA New Year should always bring optimism for how we want to be better versions of ourselves, and an even more meaningful brand for consumers. In the social space, it takes strategic consistency to drive continuous interest and conversion in order create real, tangible ...
