Meta’s new Threads app has now surpassed 100 million users, making it the fastest app in history to hit that mark. CEO Mark Zuckerberg said the launch has been “way beyond our expectations.”

Last night, Mark Zuckerberg, Meta’s CEO, shared this thread: To put that in perspective: It took Facebook 852 days to hit the 10 million mark. It took Twitter 780 days to reach the 10 million mark. It took Instagram 355 days. (TikTok, which was ...

Content needs to make people feel something in order to sustain an active, loyal fan base. Here’s Why: When people feel something, they are more likely to comment on or share the content. Emotional content evokes stronger reactions, which leads to higher ...

Meta just released another study on the thoughts and behaviors of users on their platforms like Facebook, Instagram, Messenger, etc… And below are five key areas that stood out to help guide a greater mission for leveraging social media in order to have a more ...

Memorial Day is a day for remembrance of those who have died in service to our country. In 1942, as millions volunteered or were drafted for military duty, communication guidelines were given to soldiers and their families about the dangers of how unintended information ...

Many of us in the social media space get hammered over “the ROI” of content, audience engagement, in general, our time spent on the platforms. And while it gets tiresome, it’s also important to keep finding ways to possibly cut through and help ...

It feels like Instagram is taking on sites like “Linktree” that allow you to post multiple links on Instagram by rolling out the new “Five Links” feature. Rather than being held to only sharing one link on your profile, you can now showcase up to ...

Difference Between Instagram & Facebook “Stories” and Posts/Reels Stories are more fleeting, fun, fast moments from the day-to-day or a quick interaction between you and others. They disappear 24 hours after posting unless you permanently feature them at ...

Meta released a few insights on why people use “Stories” which should better help you to understand the power of this content form and why we talk about them a lot; different ways to create impact. Instagram and Facebook Stories are vertical videos or photos ...

Meta is testing a subscription-based model, Meta Verified, where creators and users pay for not just verification, but increased reach, guaranteed customer service and more. Meta notes businesses can’t apply for Meta Verified just yet. [But] “Long term, ...