-
October 9, 2018
Always Come At Content From The Audience Point Of ViewThis piece was originally published August 14, 2018
In order to work to make sure our time creating content is well spent, it's critical to know what the audience wants.
And a new study conducted by Survata for Sprout Social gives us an idea of just what that is. As you see, what people want from brands in the social space isn't always what they're getting.
Social media content is about stock (planned) and flow (unplanned).
So while prioritizing (planning) what type of content we'll create and share each day is important, it's also essential we're a part of timely topics (unplanned).
But in the form the audience wants.
Notice (behind deals and new products or services) the top three emotional triggers the audience would like from brands.
They want to be entertained, taught and inspired.Read full article » Comment on this article -
September 25, 2018
Tested And True Video FundamentalsAs the social space continues to evolve - watching it morph from a text-based medium into a very visual one - cutting through and resonating with video can be challenging. Between the speed in which content flows through News Feeds, and the addiction to scrolling - ...
-
September 11, 2018
Perfect For Bad Hair Days, We Can Now Do Audio-Only Content On TwitterAs Twitter puts it, "Sometimes we just want to talk, without being on the camera." So Twitter (+ Periscope) is the latest to jump into the audio space with a new feature allowing us to create spoken-word only content. Here's how it works. When you begin a tweet, tap ...
-
September 4, 2018
New Ways To Lessen The Burden To Create - And Compete - With VideoWith advancements in tech - it continues to become easier to create more competent social media video posts and ads that convert. It was only a couple years ago where we needed someone with decent video skills to help edit a Facebook video promoting our brand or to ...
-
August 21, 2018
What Makes Social Media GreatOpening up our News Feeds can often feel as if we're walking through a field of land mines; where with just one scroll - an explosive post could go off and destroy our mood. In fact, trolling is getting so out of control, there is an urgent plea from educators and ...
-
August 14, 2018
Always Come At Content From The Audience Point Of ViewIn order to work to make sure our time creating content is well spent, it's critical to know what the audience wants. And a new study conducted by Survata for Sprout Social gives us an idea of just what that is. As you see, what people want from brands in the social ...
-
Originally posted April 24th, 2018 2018 marks 10 years (already) I left day to day programming to study the social space and what it could mean for brands. It's quite an interesting look back. And while social media has changed so much in the past decade - there have ...
-
July 31, 2018
We Win When We Invest In Our PeopleBobby Bones said something at Conclave 43 last month in Minneapolis, prompting a lot of questions over reading social media comments. It's at the very end where Bobby admits he no longer looks at Facebook comments. Not only was Rod Phillips, SVPP iHeart Media, who ...
-
"Content, Camaraderie and Candor!" is how someone summed up Conclave 43; radio's storied Learning Conference that played out in Minneapolis last week. It's not easy to capture the energy and positive spirit of what it's like to be present at Conclave - so I'll do my ...
-
July 10, 2018
Welcome To Instagram TVWhen Instagram announced hitting the one billion user mark, they also rolled out Instagram TV - a new feature where videos are no longer limited to 60 seconds; IGTV videos can be up to an hour long. And now that you may have already jumped in and played around with ...
