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November 5, 2019
Three Tips To Build A Brand Worth Talking AboutFinding creative ways to drive business growth with social media isn't always easy. But when we're paying attention - studying audience signals - and willing to be nimble - constantly refining our approach - creating impact on ratings and revenue can happen.
Twitter recently shared how top brands deploy three similar traits that not only make them worth talking about but drive revenue, too.
Distinctive Personality
We hear "have a distinctive voice" all of the time - but how well are we really standing out?
In all we do - are we:
Helping people feel part of something
Sharing similarities, having something in common with others
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October 29, 2019
Studying Audience Signals Cultivates Sustainable RelevancySince 2012, Jacobs Media has been asking the radio audience if they were likelier to listen more if a radio station interacted with them socially. The early results were predictable. Boomers didn't seem to care, Gen X'ers cared a bit, but it was Millennials and Gen ...
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October 15, 2019
What If No One Liked YouFacebook is now testing hiding "likes" in 7 countries. While they will show mutual friends who’ve "liked" a post, the total "likes" number has been removed. This week, Fred Jacobs, President Jacobs Media, addressed the benefits of hiding "likes," and steps to real ...
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September 24, 2019
More Control Over The Use Of Social MediaTwitter has rolled out a new test feature here in the U.S., along with Japan and Canada, allowing us to hide tweet replies we find irrelevant, abusive or incoherent. By clicking on the right hand menu of a comment to our tweet, you'll see options. Tap "Hide Reply" ...
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September 10, 2019
Infographic: Top Emotional Triggers For Greater Fan ExperienceContent needs to reflect what matters to the audience in order to sustain an active fan base. One way we help show the audience our relevancy; how well we fit into their lives, is by paying attention to the type of social media content they say they want flowing ...
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August 13, 2019
Infographic: 11 Tips For Increasing Instagram InteractionTo create meaningful impact in the social space day in, day out isn't easy - but when we put the appropriate fundamentals in play; paying attention to audience signals - what triggers reaction, and equally what does not, we get closer to growing an active fan base - ...
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A new study from global media agency Wavemaker in partnership with BuzzFeed titled "Flipping the Switch on Brand Loyalty" shows brand loyalty no longer means exclusivity. As Wavemaker noted, "Gone are the days of touting product attributes." Today's brand voice needs ...
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July 16, 2019
There's A Fine Line Between Discovery And Feeling SoldWhen it comes to paid posts in the social space - people literally don't care if content is organic or sponsored - what they want is discovery; selling a feeling - helping the audience imagine the look and feel of the product in their lives. But all too often paid ...
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June 25, 2019
You're Only As Good As Your People #Conclave44"Thank you for the inspiration and education" is how many summed up Conclave 44; radio's storied Learning Conference that played out in Minneapolis last week. It's not easy to capture the amazing vibe of what it was like to be present this year at Conclave - Conclave ...
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June 11, 2019
Insta Guide To Creating Real ImpactTo be a force in the social space day in, day out isn't easy - but when we put the appropriate fundamentals in play; paying attention to audience signals - what triggers reaction, and equally what does not, we get closer to growing an active fan base - building on ...
