|
NuVoodoo MediaBy Carolyn Gilbert & Leigh JacobsPresident & EVP, Research Analysis |
-
November 11, 2019
What Would You Ask Ratings Participants?Just after the holidays, we'll begin fielding our next NuVoodoo Ratings Prospects Study and we'd like your help. Over the years, we've made it a habit to check in with clients on an informal basis as we're readying our questionnaires to get input on the issues they're interested in learning about. But, we're trying something different for this study.
For our 15th Ratings Prospects Study, we're asking you to participate in a short survey about what you'd like to see included. The questionnaire includes a page gathering your interest in different areas. On the second and final page, there's ample opportunity for you to weigh in open-ended about what you'd like us to cover.
The survey is available at:
Read full article » Comment on this articleNovember 4, 2019
The Sweetest and Most Important SoundA friend was complaining that the new owner of the station where he's PD wants to add daily listener salutes. He's concerned that they'll sound "small market." I recalled our NuVoodoo Ratings Prospects Study 11 from the winter of 2018 where we asked whether people have ...
October 28, 2019
Serving the AudienceLast weekend I went into an upscale department store to exchange a gift. I found the item in the right size and looked for a salesperson to make the exchange. After a few minutes of fruitless searching, I realized that the register stations had been removed from the ...
October 21, 2019
If We Ask the Same Questions...We'll get the same answers and make the same decisions we've always made. When more stations could afford to budget for annual perceptual studies, that every-year repetition allowed the stations to eliminate questions that didn't yield actionable answers – and ...
October 14, 2019
Gerrymandering & Music Test SamplesWikipedia says, "Gerrymandering is the practice of setting boundaries of electoral districts to favor specific political interests within legislative bodies." The term goes back to an 1812 redistricting map in Massachusetts set by Governor Elbridge Gerry. Political ...
October 7, 2019
Politics and Music Station PositioningGiven the current news cycle, we wanted to replay this finding from our Ratings Prospects Study 13 in January, even as we're starting work on the questionnaire we'll field in January 2020. No matter which side of the political aisle you're on, you're aware of the ...
September 27, 2019
Group vs. Local ContestingLast week's NAB/RAB Radio Show in Dallas had many signs that radio is thinking differently about its future – which is, of course, a good thing. Around the atria at the Anatole we heard lots of talk about podcasts, Smart Speakers, new personalities and a renewed ...
September 23, 2019
Smart Speakers: Coming to the CarWe've shown data from our NuVoodoo Ratings Prospects Study 14 from June placing Smart Speaker adoption at 2 in 3 among likely ratings participants. We've shown that over half of the Smart-Speaker-owning respondents have a unit in the bedroom. This is a mammoth ...
September 16, 2019
Smart Speakers: Bedroom, Living Room and ... Car?Our latest free webinar, The NuVoodoo Fall 2019 Contesting and Marketing Guide, finishes up this Tuesday and Wednesday, September 17 & 18. Register now at nuvoodoo.com/webinars to get contesting best practices, the Social Media platforms your station needs, the ...
September 9, 2019
Are Smart Speakers Really THAT Important?Our latest free webinar, The NuVoodoo Fall 2019 Contesting and Marketing Guide, debuts this Wednesday, September 11. Register now at nuvoodoo.com/webinars because this one's jam-packed: A review of contesting best practices from the NuVoodoo playbook. What the key ...
