The fall book started last week, but many station operators are holding on to their marketing dollars as long as possible. Should you find yourself in that group, you still have strong marketing options to help you maximize fall ratings. While production time takes direct mail and traditional outdoor off the table, strong marketing channels remain.

NuVoodoo Ratings Prospects Study 20, fielded at the start of the summer, shows the strong attention paid by those likely to show up in ratings (labeled "RPS Yes" in the table below) to digital assets. Even more likely to pay attention to things advertised via those channels are the heavy listeners among the likely ratings sample (the "RPS 60" segment in the table who listen to radio at least an hour a day AND are likely to show up in the ratings sample).

A recording of NuVoodoo's presentation from Podcast Movement 2022, "Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)" is available at nuvoodoo.com/webinars. Our data is the result of quantitative interviews with nearly 1,700 respondents who ...

A recording of NuVoodoo's presentation at Podcast Movement 2022, "Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)" will be posted soon at nuvoodoo.com/webinars. We collected a lot of opinions and a lot of data to build the presentation, ...

Last week found Carolyn Gilbert, Jeri Fields, and me at Podcast Movement 2022. Our presentation, "Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)" was well received. For those who couldn't make it Dallas, we'll be posting a webinar version ...

The world's largest podcast conference is happening this week in Dallas and NuVoodoo will be there. On Thursday morning, Carolyn Gilbert, Jeri Fields, and I will be presenting at Podcast Movement. When we committed to a title for the presentation months ago, we committed ...

NuVoodoo marketing guru PJ Kling and I put the wraps on a series of free webinars entitled "The Wearable Wolf is Coming" a week or so ago. The webinars mined insights from a sample of nearly 5,500 14-54's across all PPM markets. If you missed the webinar, you'll find a ...

Nielsen released an update on the rollout of the new PPM Wearables last week. As of the end of last month nearly 20% of the total panel across all markets have the new wearable meters. They remain confident they'll have converted 50-75% of the panel by year's end 2022, ...

PJ Kling, Jake Hoefnagel, and I present the last of three live webinars showing the data from the latest NuVoodoo Ratings Prospects Study this Wednesday, August 3 at 2 PM EDT. It's our 20th twice-annual study focused on ratings-likely respondents across PPM markets ...

The second of three live webinars to present data from the latest NuVoodoo Ratings Prospects Study is Monday, July 25 at Noon EDT - with additional session scheduled for Wednesday, August 3. It's our 20th twice-annual study focused on ratings-likely respondents across the ...

The first of three live webinars to present data from the latest NuVoodoo Ratings Prospects Study is Tuesday, July 19 at 1 PM EDT – with additional sessions scheduled for Monday, July 25, and Wednesday, August 3. Reserve your spot at nuvoodoo.com/webinars. ...