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NuVoodoo MediaBy Carolyn Gilbert & Leigh JacobsPresident & EVP, Research Analysis |
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This week's post comes from Mike O'Connor, marketing guru at NuVoodoo:
The COVID-19 Outbreak has upended your listeners' lifestyles and very likely their terrestrial radio listening along with it. As a service to our friends in the industry we love, we're putting actionable intel into your hands as fast as possible, to help you stay on top of how your audience is using radio now :
A weeklong nationwide study, conducted at the end of March, 2020 with over 21,000 working-age listeners, already reflected extreme displacement as the virus was spreading inland from both coasts. Many listeners were no longer at their regular job and those still employed, but by then working from home, were more than double the segment still heading out to the job. All report spending significantly more time with radio that before COVID-19 outbreak.
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March 30, 2020
Radio Programming & Coronavirus: What Can You Do?This week's post comes from PJ Kling, one of the marketing gurus at NuVoodoo: You've probably seen the meme detailing the sacrifice we must all make, akin to our grandparents': But Radio doesn't get that luxury. There is no “sitting on the couch” version ...
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March 23, 2020
Coronavirus Coverage: What Should be On the Air?NuVoodoo started tracking concern levels regarding the novel coronavirus pandemic on Monday, March 9. We're collecting interviews nationwide among 16-54 year-olds at the rate of about 3,000 per day. During this time, we've watched the percentage who are "extremely ...
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March 9, 2020
New Ways to Play The Ratings GameThe second installment of our spring webinar series, 2020: New Technology & A New Way to Play the Ratings Game, launches on Monday, March 16. PJ Kling and I will get deep into the data for insights on: What happens to broadcast radio usage when listeners have a ...
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March 2, 2020
Our Next Webinar and Talk Show TuneoutNuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re ...
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February 24, 2020
The Kind of Feedback You Want ...In NuVoodoo Ratings Prospects Study Fifteen we asked about the most desirable elements to have in a radio station direct mail piece. We showed the details in the first installment of our spring webinar series that we finished up last week. If you missed it, a recording ...
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February 17, 2020
Changes in Social Media?A major reason we complete two NuVoodoo Ratings Prospects Studies every year is to keep tabs on changes in Social Media. In Ratings Prospects Study Fifteen fielded last month we noted some shifts in young end usage of the major platforms that we're reporting in the first ...
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February 10, 2020
Headphones: Noise Canceling or Ratings Canceling?In NuVoodoo Ratings Prospects Study Fifteen we’ve again dived deep to look at at-work listening habits. In this new study we’ve included a group of 55-64’s as part of a sample of nearly 4,000 respondents, representing four generations. And while ...
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February 3, 2020
How Many Are Addicted to Radio in 2020?For our latest NuVoodoo Ratings Prospects Study – our fifteenth – we’ve updated our information about addiction to devices and services. And since some managers are finding opportunity in serving Baby Boomers, this new study includes a proportional group of nearly ...
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January 27, 2020
Who's NOT on Social Media Every Day?Folks have come to expect that we'll update the numbers we've been collecting concerning Social Media usage with each new NuVoodoo Ratings Prospects Study – and our latest study is no exception. We've got fresh data including daily and compulsive use of TikTok and ...