Two weeks ago we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That's good news for morning radio especially; 21% of our June study sample of over 3,000 respondents ages 14-54 say they've "gotten out of the habit of listening to local morning radio shows." That number rises to 27% among the heaviest FM listeners (those who listen to FM at least an hour a day). Radio morning shows will need to be on their A+ game as listeners re-engage.

The ratings prospects for whom our studies are named - the close to 20% of the sample who profile as likely to participate in PPM or diary methodology ("RPS Yes") - are typically more engaged with radio. Yet, 41% of that group say they've gotten out of the habit of listening to local morning radio shows - and that number rises to 48% among the small, but critical subset of the "RPS Yes" ratings likelies who listen to broadcast radio at least an hour a day ("RPS 60") and can make or break ratings.

Last week we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That’s good news for radio, since time spent commuting equals time spent listening to ...

We've started crunching the numbers in NuVoodoo Ratings Prospects Study 18 and already see results suggesting radio has reason to be optimistic about increased listening in the months ahead. In many markets, PUMM hit a high for 2021 with the release of the May PPM monthly ...

"It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail," said Abraham Maslow (better remembered for his "hierarchy of needs"). We're seeing more music tests going into the field with swollen sets of question groups as programmers ...

Just a week ago I was citing our research confirming listener preference for "live DJ's" (compared to "canned announcements") and saying those results "underscore the notion that radio must be more than a playlist." Later in the week Amazon announced that its #3 music ...

Early this year Carolyn and I had the privilege of presenting a study we conducted for the Country Radio Seminar. We were encouraged to direct some of our recommendations to radio's new competitors - the DSP's, some of which had representatives in attendance. To them we ...

CDC guidance is allowing vaccinated people a great deal more freedom. Vaccination percentages are increasing. New unemployment claims appear to be diminishing. Companies are making plans to get workers back in the office. The prospect of having more people back in their ...

Radio is not the only heritage medium working hard to find its feet as the world is shifting. Jimmy Kimmel made his traditional appearance last week at the Disney upfronts to roast Disney/ABC and the rest of network TV saying, "CBS is once again calling themselves the ...

Recent discussions with programmers and managers have more than once turned to whether or not to include under-25’s in targeting. For decades, 12-24’s have been the youthful edge insurgent Top 40s employed to topple heritage hit music outlets – and that playbook has ...

It' no big secret. Every time we've gotten a chance to test the desirability of some variant of the slogan, "Music that makes you feel good," it scores near the top of the ranking. And why wouldn't it? Academic studies have shown that any music you really like will ...