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October 23, 2018
Off To A Bad Start
Have you noticed how long it takes for many podcasts to get to the content? Apparently listeners are noticing and taking things into their own hands. In fact, in their hands are the skip, stop and delete buttons.
We are seeing greater anecdotal and empirical evidence that long starts with pre-roll commercials and lengthy intro blocks are skipped as people advance to the meat of the podcast. Many podcasts can take three minutes, five minutes or much longer to get to actual show content. That indulgence may have been OK a few years ago, but today bloated opening content is a risky recipe for most podcasters, especially in an environment in which we think our microwave takes too long to make popcorn.
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August 28, 2018
How Many Of The 540,000 Podcasts Have "Podfaded?"Starting a podcast is easy. It must be; everyone seems to have one. Keeping a podcast going is another thing. Industry veterans report that many podcasts "podfade" by their 7th episode, meaning they cease production. That feels right when one considers how ...
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August 2, 2018
Podcast MovementPodcast Movement drew 2,300 attendees to Philadelphia and was action packed with great sessions and conversation. It is a business filled with innovation and innovators as well as the fits and starts of nascent business. There were all sorts of valuable numbers and ...
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May 31, 2018
It's Still Not So Easy To Listen To A PodcastAs podcasting grows, there is a false narrative that the ease and usability of listening to podcasts has been addressed and solved. Indeed there have been improvements in various apps, and the advent of smart speakers is exciting, but many "average consumers" are ...
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March 27, 2018
If You Have A Hammer, Everything Looks Like A NailOver the years, radio stations have seen a precipitous decline of in-home listening. Smartphones replaced clock radios, Bluetooth speakers play streamed radio and podcasts. GMA and The Today Show became the soundtrack for many households in the morning. Traditional ...
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January 9, 2018
Audio/Smart Speakers In The 2018 - Watch These Important NumbersRather than another obligatory prediction column, I've gathered some stats worth looking at and thinking about as we begin 2018. So, as they say on Marketplace, "Lets do the numbers." 1 MILLION The number of morning podcasts listeners as well as the number of morning ...
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December 5, 2017
KIRO's Rachel Belle Asks: What Would You Have For Your Last Meal?Rachel Belle loves food and loves to talk about it. So, when Bonneville Seattle President and General Manager Carl Gardener kicked off one of the more aggressive podcast initiatives in commercial radio, Rachel was standing at the front of the line. Belle is a ...
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September 12, 2017
Here Is How Radio And Podcasting Work Together MagnificentlySteve Goldstein (L) and Kirk Minihane (R) at the Radio Show in Austin, TX. Podcasting has been both a trouble spot and curiosity for commercial radio. While the sector is blowing up, commercial radio is responsible for less than 1% of the audio listened to in ...
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According to Apple, there are now over 400,000 podcast titles out there. Last I looked there were 35 on the subject of woodworking and over 40 on Fly Fishing. So, as you think about selecting a topic and leaping in to develop your own podcast, here are some critical ...
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June 13, 2017
Why Radio Needs To Get Voice Assist Speakers RightToday, television is primarily an on-demand medium, having crossed the 50% threshold from "live" a few years ago. People watch shows at a time of their choosing. Commercial radio has not yet mastered time-shifted audio. According to Nielsen, listening to ...
