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July 17, 2018
Talking To YourselfDo you have any listeners?
Does it matter?
Let's parse this out a little. Everyone wants a big audience for what they do, but for podcasting, the number of shows that get big download numbers is... well, it's minuscule. And many of the big shows aren't all that honest about their numbers, so it's smaller than you think.
But whether this is important for you depends on why you're doing podcasting to begin with. If you're looking to make money, well, yeah, you need an audience. And unless you're a major producer with a large budget and the ability to mobilize a lot of publicity, that's going to be tough, something that might take a while. If you're doing it because you like the creative outlet and you have something to say, though, here's what you need to do: Ignore the numbers. Don't even bother looking at your stats.
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April 2, 2018
Don't Get Ahead Of YourselfThe other day, I saw an animated discussion of podcast listenership measurement on Facebook. There were podcast producers, most of them new to the medium, debating the merits of the IAB with some of the prominent hosting company leaders, and it was interesting on a ...
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March 26, 2018
Trust The ProcessOh, yeah, I was gonna tell you about my process. Here's what I did: I decided that I didn't have enough time for a long-form podcast. Short-form -- the rough equivalent of a daily two minute radio feature -- was something I COULD do. So, I came up with the idea of ...
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March 23, 2018
Everywhere They AreYou want to be on Spotify. Then again, you want to be on every platform. But being on Spotify sounds cool, so you want that. Yet there doesn't seem to be an easy way to do that through Spotify itself. Problem? Not if you use one of the bigger podcast hosting ...
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March 21, 2018
Reasons Why NotThere is always a reason not to do something. For podcasting, it's all about not knowing what to say, what the topic should be. It's fear that nobody will listen. It's a lack of technical know-how. Money's short. It's a time problem -- always a time problem. Always ...
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March 19, 2018
Where Have I Been?I would explain to you why there's been a gap posting here, but it would be boring and involves a wide range of stuff from travel to kidney stones and stuff. You don't want to hear about kidney stones. Unless, that is, you're the host of "The Kidney Stone Podcast." ...
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February 6, 2017
Timing Is Everything, Except When It Isn'tOne thing podcasts aren't great at is covering breaking news. Take the Super Bowl, for example: Sure, you could have cranked out an "emergency podcast" the moment the game was over. Or whatever Trump's up to: You could do immediate reaction to whatever he's just ...
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December 9, 2016
Stop, Look, And ListenI'm working on some projects these days that could have gone either way- they could have been podcasts, and could be video. One of them's going to video, and when I made that call, I thought about how you make that call - how you decide when something should go visual or ...
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December 8, 2016
So Much Content, So Little TimeHave we reached Peak Podcast? It's a fair question. Do we have too many podcasts, and too many good-to-great podcasts? I don't think so, considering that three-quarters of Americans still don't partake, but it's also a fair question to ask if the sheer number of ...
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October 21, 2016
Why NotIt's too easy to discourage yourself from podcasting. I know; I've been there. I AM there. Here are the arguments: 1) Too many shows out there. I'll get lost. 2) No time, especially for something that won't pay. 3) Don't have the equipment, can't afford it. Here ...
