Keith HillThe UnConsultant |
-
October 17, 2019
Keith Hill, The UnConsultant, "The tighter the library, the more certain you can be of every song."For decades, radio has proven to be resilient. With the growth of digital/social/mobile platforms during the last 10-15 years, what programming strategies have emerged and helped radio maintain its audio dominance?
Keith: Think of radio as the really gigantic fish and there are lots of little fish nipping at us all the time. What we have learned is our cume reach hasn’t been challenged; however, our time spent listening/time spent exposed has gotten shorter. That means in music radio we can tighten our libraries and play even better-testing product all the time. The key is generating tune-in occasions. Radio stations I work with are trying to drive the number of occasions and the length per occasion.
In our short-attention-span world, every format is evolving more into a CHR schema. I believe with the data of occasions and length per occasion, a station can be "tuned" to their P1 turnover, then adjusted to drive the length of each occasion.
Read full article » Comment on this article -
September 19, 2019
RJ Curtis, Country Radio Seminar: Country Music by Ken Burns: "This film is intoxicating and addictive."What's your reaction been to the "Country Music" documentary by Ken Burns? RJ: This film is intoxicating and addictive. It's the book I can't put down; an obsession. I'm glued to every word, fascinated by the images on screen, and mesmerized by the artists they recruited ...
-
September 5, 2019
iHeartMedia EVP/Programming Tony Coles: "Our stations know how to mobilize quickly and respond instantly."iHeartMedia has stations from Miami to the Carolinas. With Hurricane Dorian placing such an unusually large part of the country in harm's way, how are your hurricane preparations different for coastal vs. inland communities? Tony: The overall focus is the same. Provide ...
-
August 21, 2019
RCS Worldwide Pres./CEO Philippe Generali: "Great programmers are not afraid of data ... but this never replaces the creativity."You have a unique global perspective on radio. Can you highlight the key strengths of radio that transcend language and geography? Philippe: In various countries, radio is measured differently. Electronic measurement (as in the top U.S. markets) is spreading slowly ...
-
WRAL (Mix 101.5)/Raleigh, NC is proud to be a live, locally owned station. Can you describe the impact you’ve seen from DJ U, where your evening talent, Doug Miller, puts a local kid on the air, each Thursday from 7-7:30p? Michele:We have gotten great response from DJ ...
-
In your research across markets and formats, you've seen firsthand the impact radio has on listeners. As you look at the feedback, what themes consistently emerge? Warren: When it comes to the research we conduct for radio stations, while things have changed dramatically ...
-
Contesting and on-air giveaways are baked into radio's DNA. Whether it's a $25 gift card or a brand new car, listeners love to win. What makes radio so good at incorporating contesting into the listening experience? Rachel: Radio offers a unique opportunity to integrate ...
-
Deloitte’s Technology, Media, and Telecommunications is a global practice that has been publishing its annual Predictions report since 2001. For 2019, the report features important insights on rapid growth industries such as machine learning, 5G as well as ...
-
John Tesh's show is filled with inspiring and uplifting perspectives. What words of wisdom do you have for the Radio Rally Point audience about the strength and resilience of radio? Scott: Always make your content compelling. Always. In this PPM world ... It's not enough ...
-
You operate stations in Northern California and last year, wild fires made a devastating impact on the communities you serve. As you look back, what helps local radio stand out in these situations? Dave: Two things come to mind. Information: The heavy car traffic ...
