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March 31, 2020
COVID AND NIELSENSo, this is gonna get even rougher.
It’s going to take lives in your community, most importantly.
It’s going to impact most of us in a personal, profound way.
It’s going to impact your clients. It’s going to put some of them out of business.
And it’s going to impact your ratings.
Yep, Radio isn’t immune.
When people are no longer spending a few hours each day commuting to and from the office, when they’re sitting in their kitchens and living rooms instead, either practicing social distancing or self-quarantining, what do you suppose they’ll be doing, listening to your radio station or watching news updates on TV?
How has that changed the content you’re offering them right now?
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March 23, 2020
YOU. YOU WHO LIGHT OUR TORCHES.“The people who light our torches to help us see better, who transmit our discoveries from one consciousness to another, are what we call artists. Artists are also the ones who help reconcile us to the fragility that comes with our creaturely nature and strews our ...
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March 17, 2020
DOES YOUR STATION NEED MORE CREATIVE TENSION?Maybe… I read an interesting book I found in an airport bookstore titled, Powers of Two: How Relationships Drive Creativity. The author was talking about the advantages of what he called ‘competitive collaboration,’ and the primary example to prove his point was The ...
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March 3, 2020
The Power Of TouchYou have healing power within you. It’s common knowledge today that physical touch can be healing, not as in healing terminal cancer, but healing in the sense of releasing endorphins that help lessen pain. Healing the spirit… Human touch has been proven to light up ...
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February 25, 2020
BORN CREATIVEWe’re all born creative. All you need to do is sit in a pre-school for half an hour and watch the kids there to notice that they don’t have fences around their imagination. We — peers, adults, society — make children naturally more self-conscious about their ...
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February 11, 2020
WHAT RADIO’S MISSING RIGHT NOW!Watch THIS. Leaders bridge the past to the future using the present. This is how it was. This is how it is. This is how we got here. And this is where we’re going. We did it before, which gives us confidence we can do it again. This is what Radio is missing right ...
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January 28, 2020
What You Must Do As A LeaderAnd it can't be faked. We know now that emotions are contagious. Happy begets happy. Confidence inspires confidence. Anxiety spreads like a wildfire. It's easy to understand this viscerally when it comes to politics and government, less so when we apply it to our ...
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January 21, 2020
#470 You And I"Kindness is one of the most undervalued commodities - which is too bad because it doesn't take much of it to turn the day around. I wonder if we overlook kindness because it's so simple." "What's really involved? Someone needs something, we help. Someone feels low, ...
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January 14, 2020
#469 Radio's StoryRadio has a story that needs to be told When I'm visiting stations, it often feels as if the Sales staff is playing more of a defensive game than an offensive one. I understand that agencies and local clients frequently want the demo your station doesn't own, and ...
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January 7, 2020
Sounds Of SilenceWould you be missed if you weren't on the air today? Would listeners call the station asking what had happened to you? Could anyone else do what you do every day better than you're doing it? Are you like the voice on the McDonald's order box, polite, factual, sort of ...
