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October 23, 2018
Longing For Passion"I think it's the duty of the comedian to find out where the line is drawn and cross it deliberately." -- George Carlin
The problem today is that too many stations are designed to operate well inside the lines, where it's safe, where no legal problems can arise, where no complaints happen.
Liners are about a lack of trust, really. That's where it started...
Even inside your building, and your company, if you're well within the lines, never coming close to crossing one, chances are you're off the radar. You probably won't get fired if those higher-ups don't even notice you're there, right?
The problem is, that's not your job.
Your job description has nothing at all to do with safety and being tolerated.
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October 16, 2018
Why You MatterBack on my home continent after 19 hours on planes and in airports, I hear a produced sweeper between two really good songs. It's talking about listening at work. It is a Saturday night. Why does this bother me? Most people don't even hear it. My wife and son didn't, ...
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October 9, 2018
Words To Live ByWe notice. We care. "Glamour isn't greatness, applause isn't fame, and prominence isn't eminence. The man of the hour isn't apt to be the man of the ages. A stone may sparkle, but that doesn't make it a diamond. People may have money, but that doesn't make them a ...
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October 2, 2018
What You Alone Can DoWhat unique gift do you possess? What talent makes you unique in the world of broadcast radio? What is it you can do at your station that no one else can do? What is it you can do that no one else can imagine anyone else being able to do as well? Read liners? ...
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September 25, 2018
Secrets And LiesUnderstanding motivation. Young & Rubican released a study a couple of years ago that can be useful to those who take the time to learn from it. I don't think you'll be surprised to see that many consumers hold views that are directly the opposite of what they ...
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September 18, 2018
Generation "Like"Lots of people are making lots of money advising companies like yours about social media. The problem is, the more social media becomes another form of advertising, the less it's used by the very people who initially embraced it. That's just one of the reasons ...
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September 11, 2018
The FunnelWhen you think first of listeners... ... and then about those listeners who love you most already... ... and then giving those listeners something so extraordinary they are absolutely filled with delight to the point of feeling compelled to tell their friends about ...
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September 4, 2018
The Engagement FactorYou're at the doctor's office when you see the husband of a good friend walk in with a young woman and a baby. He doesn't acknowledge your presence, which is a bit odd. Do you walk up to say, "Hello, how's Jane?" and see how they respond? Do you call your ...
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August 28, 2018
Lonely, But Never AloneThe easier communication becomes, the more isolated within ourselves we are. Watch THIS. Look around you ... everyone is absorbed in his or her own device screen, even at the dinner table, even on dates, or in church. Don't underestimate the inherent power within our ...
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August 21, 2018
The Simple Fact Is...You might have been too busy (doing the work of four people) to notice these stories when they were announced but I assure you every one is true. Pessimism can lead to a longer life, so if you work for one of the largest consolidated radio companies, don't retire ...