What does your station's brand mean to your market?

It's been part of radio's plan for years, the idea that as listening migrates to digital platforms, all you'll have to do is be available that way -- podcasts, streaming, smart speakers -- and you'll be set. The assumption is that people will continue to look to you for their audio entertainment, that they'll just ask Alexa for your slogan or call letters.

Why would they do that, though? What reason are you giving them for doing that? What does your brand mean to them?

That's where the reputation of some heritage stations used to come into play. People knew that, in an emergency, they could turn to the big all-news or news-talk station in town and there'd be the information and talk they sought. Some stations still have that reputation, and, indeed, if news is breaking, there's a better chance that a listener will seek them out on any platform.

Please stop calling it "quiet quitting." It's not quitting if you do exactly what you're being paid to do and not more. It's not quitting if you're disengaged from a job that doesn't engage you. What you're seeing called "quiet quitting" in countless news articles right ...

Here's some unsolicited advice: Get out of here. No, really, get out. Get out of the studio. I've written a lot throughout the pandemic about remote work, and a lot of you did your shows from your homes in that time. Podcasters mostly record at home. That is not what ...

I'm writing this in Dallas as Podcast Movement is wrapping up, and one of the thoughts I'm taking away from this event is that too many decisions are made without any real consideration of the kinds of questions you need to be asking before you do practically anything. ...

Let's say for the sake of argument that it all goes away tomorrow. Let's say for the sake of argument that the "radio is dead" people are even more correct than they think they are. Let's imagine that, suddenly, AM and FM are abruptly shut down, the spectrum returned ...

It's okay to admit that you don't know what the future will be for this business. Nobody does. (William Goldman's Hollywood aphorism "Nobody knows anything" applies.) Today's "future of audio" could be tomorrow's Quadrophonic, today's next big thing might turn into ...

What's it worth to be on a podcast? A lot, apparently, judging by the numbers thrown around in a widely-disseminated article this week by Bloomberg's Ashley Carman that examined how some podcasters are making a lot -- one is said to have earned $50,000 -- in appearance ...

At this writing, the Mega Millions jackpot is at something like a zillion dollars, and, naturally, despite the fact that you have practically zero chance at winning, you're thinking about what you'd do with the money. And, equally naturally, I saw some posts on social ...

Would people pay to see you work? I'll wait until you stop laughing. And then I'll point out that for years, some podcasters have been able to accomplish exactly that. They book theaters or clubs and do the show in front of their listeners. Some are successful ...

How do you react to a direct attack? Do you get defensive? Do you unleash a barrage of facts and statistics to prove your case? Do you ignore it and hope it goes away? What do you do? Naturally, my answer is different from everyone else's answer. You've heard ...