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The Performance PlaybookBy Paul KayeVP, Product and Talent Development for Rogers in Canada |
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October 29, 2019
Simple Truths About Radio ContentRadio is full of opinions. Often there is little consensus as to what makes great radio. For some people this can be frustrating. The lack of commonality in how we approach radio can feel somewhat messy. It can be confusing for on air talent who work for PD's with completely opposing views on how to create radio; it can be painful trying to adjust to those opposing views. However, it is the lack of consensus that creates a myriad of different sounding radio stations. If there was only one way to create radio, every station would surely sound incredibly similar. That sounds somewhat boring and uninspiring. Art is messy. Art is supposed to be a little chaotic.
While there are many approaches to take and just as many ideas on how to construct great, compelling radio there are some universal truths that can't be ignored. There are two truths in particular that we need to remind ourselves of, no matter what else we're being taught. Consider these two truths the foundation upon which everything else is built.
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September 24, 2019
Should Radio Be More Like Netflix?I found this Fortune article fascinating. Maybe it's because I am currently reading Marc Randolph's book "That Will Never Work," which is his account of launching Netflix as co-founder and the first CEO. Maybe - and this is more likely - it's because I see the ...
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September 3, 2019
Achieving Peak PerformancePeak performance is hard to sustain. We've all experienced those times when we are not performing to our highest potential. And quite frankly those times suck. Coming up short never feels good. When we are at our best -- those moments of high performance -- it feels ...
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July 23, 2019
Seizing The MomentWith consumers literally being pummelled daily by thousands of pieces of content, cutting through is becoming harder and harder. However, smart brands understand the importance of seizing moments; recognizing that a shortcut to cutting through successfully is to ...
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July 16, 2019
Always Be Moving ForwardToday, standing still feels like the new losing. Our world is so fast paced and competition so fierce, that if you aren't constantly moving forward you aren't perceived as being successful. Whether you agree with this notion or not is almost irrelevant because the ...
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June 25, 2019
What Movies Can Teach Radio ProgrammersWho doesn't love watching movies? Watching a movie, for me, is pure escapism. I get drawn in by the multi-dimensional characters and quickly lost in the intricacies of the narrative. I am moved by powerful stories, and movies are just that. I try to find time to watch ...
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June 11, 2019
4 Tips For Better On-Air PerformanceMusic isn't our competitive difference. What happens between the music is what separates us, and in particular our talent. We need talent who can communicate with emotion, who can tell vivid stories and show themselves to the audience. Here are 4 tips that will help ...
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May 21, 2019
You're Aiming Too LowAre you easily frustrated when you see others not reaching their potential? Does it make you a little angry when you see others set the bar too low? It gets me a little frustrated. How will you achieve what you truly desire if you don't really go for it? Not achieving ...
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April 30, 2019
Talent MattersAre we are own worst enemy? We, as an industry, seem to continually diminish the importance of talent. We seem fixated on de-humanising our brands in favor of uninterrupted music sweeps. That can't be a winning strategy for the long term health of our business, ...
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April 9, 2019
Zero Judgement HereI'm often asked what the greatest mistake I see during concept sessions is. The answer is judgment. Judgement has no place in coaching. I find it interesting how some managers wear their job title like it's a badge - a badge that allows them to make assumptions and ...
