|
The Performance PlaybookBy Paul KayeVP, Product and Talent Development for Rogers in Canada |
-
October 23, 2018
One Word Makes A DifferenceThe secret to success in business is durable competitive advantage. Only products that demonstrate a desirable difference to their competitors are likely to win audience attention. Our brains act like filters that protect us from too much information. We're hard wired to only notice what is different. Hard wired to only notice what stands out in a crowd. The extraordinary in a world of ordinary. But how do we stand out in a way that matters? Listening to the radio landscape, it is becoming increasingly harder to find a meaningful difference between stations.
To win, you need to build and manage your brand's perception in the consumer's mind. It's not about what your station or show sounds like, but about what it means to the listener. It's about how they feel about it. It's all about what it means to them. What if you focused on the emotions that your station or show conveys? Forget about what you do, and instead focus on what you want them to feel. Let's go beyond the basics, the commodities, the attributes and differentiate ourselves on the benefits. The emotional benefit.
Read full article » Comment on this article -
October 9, 2018
Growing As A Coach"I want my people to be better. All of my people. I want to start with those who have the responsibility for coaching and developing other employees." Despite those words being delivered by a manager with a somewhat strident voice, the sentiment was refreshing to ...
-
September 18, 2018
You Need Courage To CoachI was caught off guard this week when someone asked; "Which one quality do you see missing from inexperienced coaches?" My mind instantly started acting like one of those old fashioned rolodexes, quickly flicking through all the possibilities. Mentally I was ...
-
September 4, 2018
Spotting Great TalentGreat talent makes the difference. It's undeniable. Great talent gives your brand a point of difference. They get you noticed and talked about. They create desire and excitement. Through their content they motivate audiences to find them -- and then keep coming back. ...
-
August 28, 2018
Notice Me! Please. Someone. Anyone!There are many people who do good work, sometimes even great work, and yet managers overlook them. Their talents go unrecognized. Their results go barely acknowledged. Their contributions go unrewarded. The promotion they dream of isn't on the horizon. These people ...
-
August 7, 2018
WARNING! You Are Extremely Contagious.How you chose to approach the day has a significant impact not only on your own performance but also on the performance of others. Each morning you have a choice to make - to be positive or negative - to see the glass half full or half empty. Why? Because your emotions ...
-
July 31, 2018
Curious About ... 'Best Of' ShowsI often find myself curious about why we do things in Radio. I often worry that we're just doing things without stopping to evaluate the strategic value gained from our actions. I'm skeptical that sometimes we put programming tactics onto our stations because we've ...
-
July 3, 2018
Talent, Do These Things...I'm a talent guy. I find radio stations that put the effort into finding entertaining and/or interesting people and focus on creating space for them to perform, tend to leave a better impression with me. Don't get me wrong, I like music and am just as likely as the ...
-
Building and cultivating a high performing team is essential for achieving success. In almost every situation, having a well-functioning team is the best way for you to attain high levels of performance, innovation and employee satisfaction. I don't think anyone would ...
-
June 19, 2018
Everyone Has Genius In ThemEveryone has genius in them. You just have to know how to uncover it. When you do unlock your inner genius you will be amazed at what you are capable of achieving and how fulfilled you'll be as you advance your career. Genius is different for everyone. Your inner genius ...
