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The Performance PlaybookBy Paul KayeVP, Product and Talent Development for Rogers in Canada |
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April 1, 2020
Thoughts for Music Stations During COVID-19These are unprecedented times. A time like no other. Anxiety and distance are being felt by all (and to varying degrees). For News/Talk stations instinctively you know what content your audience is seeking but many music stations find themselves unsure as to what approach they should take. As devasting as a tragedy can be, we know that in times like this our audience seeks a forum to connect, share, express and grieve together; turning your station over to the audience to connect with trusted friends amidst the most unthinkable times is instinctual. A crisis like the one we’re experiencing with COVID-19 is different. The role that music radio stations plays is different.
Here are some ideas to kick start some thoughts:
- Key Role: Be a source of companionship, entertainment & respite from the news. Escapism.
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February 25, 2020
Feedback: You have to tell it like it is.Question: Do you want your manager to tell you what you want to hear or would you want them to tell you what you need to hear? When it comes to getting feedback I think - or at least I hope - we’d choose to know the truth. We may not always like hearing it, but ...
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February 11, 2020
Radio’s Universal Truths – The Ones That Matter!Radio is full of opinions. Often there is little consensus as to what makes great radio. For some people this can be frustrating. The lack of commonality in how we approach radio can feel confusing and somewhat messy. It can be confusing for on air talent who work for ...
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January 28, 2020
Basics All Talent Must MasterIntimacy. You're right there with me. It's just the two of us. There is no audience listening to you. It's about our unique connection. Our friendship. Our bond. Think about that every time you go to say something. There's no "out there." There's no "(station) ...
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January 8, 2020
Opposites Do Not AttractIt's the start of a new year, and the busiest day for activity on dating apps has already passed. It was Sunday 1/5 in case you were wondering otherwise, known as "Dating Sunday." Fear not, you haven't missed out; January remains the busiest month of the year for ...
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December 10, 2019
Bad Ratings?The Fall ratings are out. For some stations the champagne corks are popping but what about the stations that were served some bad ratings. You have to remind yourself that this happens to everyone at some point. No one is immune from having a bad book. Dust yourself ...
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November 19, 2019
Nothing Great Was Ever Achieved AloneWe are in business to win. The secret to winning, and to the continuation of winning, is to build the best team. It is essential to form a cohesive group of individuals all working to achieve the same goal. Having a bulletproof strategy and precision execution are ...
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October 29, 2019
Simple Truths About Radio ContentRadio is full of opinions. Often there is little consensus as to what makes great radio. For some people this can be frustrating. The lack of commonality in how we approach radio can feel somewhat messy. It can be confusing for on air talent who work for PD's with ...
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September 24, 2019
Should Radio Be More Like Netflix?I found this Fortune article fascinating. Maybe it's because I am currently reading Marc Randolph's book "That Will Never Work," which is his account of launching Netflix as co-founder and the first CEO. Maybe - and this is more likely - it's because I see the ...
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September 3, 2019
Achieving Peak PerformancePeak performance is hard to sustain. We've all experienced those times when we are not performing to our highest potential. And quite frankly those times suck. Coming up short never feels good. When we are at our best -- those moments of high performance -- it feels ...
