One of the greatest, and often under-used, strengths of radio is our ability to connect in the moment. We teach a simple concept to the talent we work with, the 4M’s of content, as it is our belief that great content is centered around the Moment, Mood, Market and Music. We encourage personalities to think about creating content that is either relevant to the moment, reflective of the audience’s mood, connected to your market and/or demonstrates the shared experience with the music you’re playing. The 4M’s are in that order deliberately as being relevant to the moment and reflective of the audience’s mood are the most important. The underpinning sentiment is that Context > Content. The more your radio station or show is connected to what is happening in this very moment the more powerful your bond with the audience will be.

There’s been a lot of talk recently about interaction on the radio, and formats that put caller interaction at the center of the execution. The reality is great listener interaction has often been an integral part of many successful personality-driven shows. For ...

Set goals with the team. Explain the mission. Establish expectations. Tailor your approach to the talent. It's about helping them learn. It's about encouragement, not discouragement. Focus on inspiration and motivation, not fear. Feedback only about the ...

When working with shows and coaching personalities we talk about the 4M’s of content. Great content is centered around the Moment, Mood, Market and Music. We encourage personalities to think about creating content that is either relevant to the moment, reflective of ...

I feel fortunate to work with so many different shows and talent each week. I work with new shows and experienced shows, multi-player shows and individual talent. Every show has its unique strengths and its unique weaknesses, and my work is to help amplify the strengths, ...

What happens between the songs is the most important differentiator your radio station can have. Music is a commodity and easily duplicated. It's an important driver of a music station's success, but it's just the entry to the game, not the winning play. Successful radio ...

Top performance is hard to sustain. We have all experienced times when we are not performing at our best. We can feel those moments as they occur; we just intuitively know we could - even should - be performing at a higher level. When we are at our best - those moments of ...

Giving feedback is an essential part of developing another person's (or team’s) performance. Offering someone feedback gives them an insight into how they're doing. Feedback provides a detached and objective perspective that is focused on helping others achieve more ...

We’re often told that “opposites attract” but that’s not true! It's complete nonsense. In fact, we tend to like people who are similar to us - surprising huh!?! There is a huge pile of research that confirms this--the evidence is clear that ...

How you chose to approach the day has a significant impact not only on your own performance but also on the performance of others. Each morning you have a choice to make - to be positive or negative - to see the glass half full or half empty. Why? Because your emotions ...